Send them your link.
Text or email your Spotlight Page link to anyone who calls. The Instant Estimator is right on it.
What you get
Move up in every search. A page that shows your work.
Your collision center is probably on the Assurity Smart Locator already, listed as Pre-Qualified. Become a Certified Repair Provider to get ahead of the competition and broadcast your facility to drivers: a gold listing marked Independently Validated, with your own Spotlight Page.
The problem
The certificate on your wall doesn’t bring cars in the door.
“Once I get OEM certified, I’m going to see all this work come to my door. I think that’s the biggest myth that’s out there.”
Mike Anderson, Collision Advice
Brand-certified networks number in the hundreds to low thousands per make. There are roughly 41,000 collision repair locations in the country. So most drivers never get matched to a center certified for the car they drive. The locator puts Certified Repair Providers first, and your Spotlight Page shows drivers the certifications you already hold.
Independently Validated
Get ahead of the competition in your market.
A driver enters a ZIP code on the Assurity Smart Locator and sees the collision centers nearby. Placement gets you seen. Validation gets you chosen.
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Someone already checked
Before your listing turns gold, we review your center against established industry certification standards. Independently Validated means drivers don't have to take your word for it.
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A gold listing drivers notice
Your listing turns gold and says Independently Validated, with priority placement in searches near you. Pre-Qualified centers get a plain white card.
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You stay on the locator
For now, drivers can request an appointment or send photos from a Pre-Qualified listing too. Once enough Certified Repair Providers serve your area, Pre-Qualified listings there come off the locator and only members stay.
Spotlight Page
A page that shows what your center can fix.
It’s your center’s own page on the Assurity Smart Locator. It shows your certifications, equipment, capabilities, photos, and story, with a button to request an appointment. Drivers land on it when they tap View Page on your gold listing.
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Drafted in minutes
Answer a few questions and AI drafts your headline, copy, colors, and FAQs. You review it, change what you want, and turn it on. It never overwrites what you’ve already written.
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Looks like your center
Your logo, colors, photos, services, and reviews, with every certification and award you hold.
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Easy to act on
Drivers can request an appointment, call, text, or get directions right from the page.
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Built to be found
Fast, mobile-ready, and marked up for Google, Bing, and AI assistants, so drivers searching for your kind of repair can find it.
Your portal
Requests land ready to schedule.
Every appointment request comes with the vehicle, VIN, damage photos, insurance carrier, and the time the driver wants. Your team works from one inbox and one calendar.
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One inbox
Requests from the locator, your Spotlight Page, and the Instant Estimator all land in the same place.
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One calendar
See what’s coming in and when, so nothing sits in somebody’s email.
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Logins for your team
Your estimators and front desk each get their own account.
The Instant Estimator
From damage photos to your schedule.
For now, the Instant Estimator is on every listing, Pre-Qualified too. As a Certified Repair Provider, you can text your Spotlight Page link to anyone who calls, and the request lands in your portal.
They send photos.
Photos, vehicle, and VIN. In about a minute they get a damage assessment.
The request comes to you.
One tap sends an appointment request to your portal, with the photos, vehicle, carrier, and preferred time attached.
It’s free for the driver. Your team still writes the estimate when the car comes in.
Where drivers find us
Drivers are already finding the Smart Locator.
- Google and Bing search impressions since the July launch
- 114,500
- Google AI Overview appearances in the last 60 days
- 7,500+
- Microsoft Copilot citations in the last 60 days
- 4,100
Search impressions: Google Search Console and Bing Webmaster Tools. AI figures: Bing AI Performance and Google Search Console. Search data through October 23, 2026. AI data through October 16, 2026. See the chart
Answers
Questions about what you get
Membership is $1,250 a year, billed annually. No setup fee, no per-request fees, and no cut of your repairs.
What do I get that I don't already get for free?
For now, Pre-Qualified centers get a listing, appointment requests, and Instant Estimator requests. Once enough Certified Repair Providers serve an area, Pre-Qualified listings there come off the locator and only Certified Repair Providers keep those. Certified Repair Providers are validated against established industry certification standards. They get a gold Assurity Certified listing marked Independently Validated with priority placement in searches near them, a Spotlight Page, and a portal with an appointment inbox, calendar, and team accounts.
Why don't my OEM certifications already bring in customers?
Brand-certified networks number in the hundreds to low thousands per make, against roughly 41,000 collision repair locations nationwide, so most drivers are never matched to a center certified for the car they drive. The locator puts Certified Repair Providers first, and your Spotlight Page shows drivers the certifications you hold.
What is a Spotlight Page?
Your center's own page on the Assurity Smart Locator. It shows your certifications, equipment, capabilities, photos, and story, with buttons to request an appointment, call, or get directions.
Who builds my Spotlight Page?
You do, with help. AI drafts it in minutes from a few answers about your center. You review it, change what you want, and turn it on. Nathan or Sabinne can walk you through it.
What does the portal do?
Appointment requests land in one inbox with the vehicle, VIN, photos, insurance carrier, and preferred time. Your team shares a calendar, and everyone gets their own login.
Do I need a manufacturer certification to join?
No. We look at the people, repair procedures, materials, and equipment behind your work. If you hold manufacturer certifications, your Spotlight Page shows them.
Join the Assurity Collision Alliance
Get your center ahead of the competition near you.
You already paid for the training and the equipment. Become a Certified Repair Provider and make sure drivers see it.