Your certifications
Keep them. Your Spotlight Page shows them to drivers searching near you.
How it works
How Assurity brings you cars.
Drivers find the Assurity Smart Locator on Google, Bing, and AI assistants. Certified Repair Providers are Independently Validated against established industry certification standards, and drivers see it on every search. Here’s how the order works and what happens after you join.
01 · Where drivers come from
Drivers find the Smart Locator on Google, Bing, and AI assistants.
The Assurity Smart Locator launched at CollisionRepairLocator.com in July 2026. Drivers land on it when they search for a collision center near them, or when they ask an AI assistant where to get a repair.
-
Search
City pages and repair guides bring in drivers searching Google and Bing for a collision center.
-
AI assistants
Microsoft Copilot, ChatGPT, Google AI Overviews, Perplexity, and Gemini have all cited the locator.
- Google and Bing search impressions since launch
- 153,000
- Google AI Overview appearances in the last 60 days
- 8,500+
- Microsoft Copilot citations in the last 60 days
- 5,600
An impression is one time the locator showed up in a search result. Search impressions: Google Search Console and Bing Webmaster Tools. AI figures: Bing AI Performance and Google Search Console. Search data through November 3, 2026. AI data through November 5, 2026.
02 · How the order works
Validated centers show first.
- Every collision center that meets the locator’s criteria is listed. Those listings show as Pre-Qualified, free while the locator grows in that area.
- Certified Repair Providers show above every Pre-Qualified center, on a gold listing marked Independently Validated.
- When more than one Certified Repair Provider is near a driver, the ones closest to the driver show first.
- Nobody can pay extra to move up. Every Certified Repair Provider is on the same plan.
- Once enough Certified Repair Providers serve an area, Pre-Qualified listings there come off the locator. Only Certified Repair Providers stay.
03 · Try it yourself
See it from the driver’s side.
Search your ZIP on CollisionRepairLocator.com, open your listing, and send your center a test appointment request. You’ll see what a driver sees, and what lands on your end.
04 · What you already have
How it fits with what you already do
Your DRPs
We’re not an insurer, and we don’t touch your DRP relationships. The locator reaches drivers who pick a collision center on their own.
Your ads
Most ads charge by the click. Membership is one flat yearly price, with no per-request fees.
Your reviews
Keep your profiles. They show star ratings. Your Spotlight Page shows the certifications, equipment, and photos behind the work.
05 · After you join
What happens after you join
Sign up.
Sign up online and pay by card. Or call (865) 427-3904 and we’ll email an invoice with a pay link the same day.
We call you.
Nathan or Sabinne calls to help you get set up and answer questions.
Build your Spotlight Page.
AI drafts it in minutes from a few answers. You review it and turn it on.
Go gold.
Nathan or Sabinne walks you through the last setup steps. Then your listing turns gold and says Independently Validated.
Assurity was founded by Mark Zoba, who designed and led the Nissan Certified Collision Repair Network. Read our story
Answers
Questions owners ask
Still deciding? Call (865) 427-3904. Nathan or Sabinne will answer.
Will this guarantee me more cars?
No. How many cars you get depends on your market, so we don't promise a number. What you get is a gold listing marked Independently Validated, priority placement in searches near you, and a Spotlight Page that shows your work.
Can my competitor join too?
Yes, on the same plan. Certified Repair Providers all show above Pre-Qualified centers. Among them, the ones closest to the driver show first. Nobody can pay extra to move up.
Isn't this pay-to-play?
You pay for membership, and everyone is on the same plan. Every Certified Repair Provider completes a short review of its people, repair procedures, materials, and equipment, and agrees to our Code of Ethics. That's what Independently Validated on the gold listing means, and it's why validated centers show first. Nobody can pay extra to move up.
Does anyone actually use the locator?
Yes. The Assurity Smart Locator launched at CollisionRepairLocator.com in July 2026 and has shown up in more than 153,000 Google and Bing search results since. Microsoft Copilot, ChatGPT, Google AI Overviews, Perplexity, and Gemini have all cited it.
Does this affect my insurance DRPs?
No. We're not an insurer, and we don't touch your DRP relationships. The locator reaches drivers who are picking a collision center on their own.
Do I need manufacturer certifications to join?
No. We look at the people, repair procedures, materials, and equipment behind your work. If you hold manufacturer certifications, your Spotlight Page shows them.
When does my listing turn gold?
After you finish the short review of your people, repair procedures, materials, and equipment. Nathan or Sabinne helps you through it, and you can build your Spotlight Page at the same time.
Join the Assurity Collision Alliance
Your investment is already made. Let’s put it to work.
Become a Certified Repair Provider and get ahead of the competition near you.